As consumers' health awareness increases, the functional food industry, especially the anti-aging and gut health markets, is experiencing unprecedented growth. According to a report by Grand View Research, the global functional food market is expected to reach $177 billion by 2024 and continue to grow over the next six years, with the market size forecasted to reach $374 billion by 2030, with an annual growth rate of 9.3%. This trend not only reflects an increased focus on external skincare products but also highlights the growing importance placed on internal health, particularly in delaying aging and improving gut health.
Anti-aging Market Continues to Expand: Young Women Drive Consumer Demand
Anti-aging has become one of the core aspects of modern consumers' health management. 56.6% of consumers, particularly those in the 19-35 age group, are increasingly concerned with anti-aging, and their purchasing behavior is gradually shaping the market for anti-aging products. According to Grand View Research, the global anti-aging market is expected to reach $43 billion by 2024 and is projected to grow to $120 billion by 2030, with an annual growth rate (CAGR) of around 14.1%.
Modern consumers' understanding of anti-aging is no longer limited to external skincare products but extends to actively managing their health from within through natural, sustainable methods. This demand is driving the widespread application and innovation of anti-aging supplements, such as collagen and peptides.
Gut Health Market: A Significant Trend Toward Younger Consumers
Gut health issues have become a global focus. According to statistics, about 90% of residents in China experience various levels of gut problems, and this issue is becoming increasingly common among younger populations. In 2024, the global gut health market is expected to reach $14 billion, and by 2030, the market size is expected to grow to $30 billion, with an annual growth rate (CAGR) of around 10.9%. As consumers' understanding of gut microbiota and digestive health deepens, the market potential is immense.
Changes in consumer diets, faster-paced lifestyles, and increased environmental stress are contributing to the rising incidence of gut health issues. More and more people are paying attention to the intake of gut health products. From functional beverages to dietary supplements, the range of gut health products available in the market is constantly expanding, with products featuring probiotics and dietary fibers becoming popular choices among consumers.
Natural and Sustainability: Driving Market Transformation
A common trend in both anti-aging and gut health products is an increasing emphasis on natural ingredients and sustainable production methods. Consumers, especially the younger generation, are increasingly inclined toward functional foods, which will drive the emergence of innovative products, particularly in areas such as collagen, peptides, and probiotics. Brands should seize this trend, increase investment in research and development, and provide more efficient and natural functional foods that meet consumer needs.
In conclusion, the rapid development of the anti-aging and gut health markets not only reflects the upgrading of global consumer health demands but also provides significant opportunities for businesses in the industry. With advancements in technology and product innovation, the future of the functional food industry will focus more on meeting consumers' diverse and personalized needs, while also driving the industry toward a more sustainable and health-conscious development trajectory.